Banner that leads to TelecomCity Catwalk 09.
 
 
 
 
 
 
Program
 
 
 
16 September
8 am – Registration opens. Exhibitors have access to the exhibition area, Business Matchmaking
9 am – The event opens
9 am – 11:30 am Showroom
11:30 am – 1 pm LUNCH & Business Matchmaking
1 pm - 1:25 pm Grand Opening & Welcoming Remarks
1 25 pm – 3 pm Talk Show - Setting The Stage
3 pm – 3:15 pm Coffee Break
3:15 pm – 5 pm Talk Show - Technology Trends
7 pm – 11 pm Dinner at the fortress & the Governor's Residence

17 September
8 am – Registration opens. Exhibitors have access to the exhibition area, Business Matchmaking
9 am – 11 am The Mobile Ecosystem
9 am – 11 am Open House
11 am – 12 Global Markets
12 – 1:30 pm LUNCH & Business Matchmaking
1:30 pm – 4:30 pm Customer Testimonials (will be conducted in Swedish)/ LTE Lab Workshop
4:30 pm – 5 pm Wrap Up! (Will be conducted in Swedish)
5 pm - 6 pm Business Matchmaking
6 pm The event closes
8 pm – 1 am Cut The Wire Awards Ceremony and party
 
 
 
Program
 
Discuss tomorrow's mobile products and services
 
 
 
16 September
 
 
8 am - 9 am Registration & Business Matchmaking
 
 
 
 
 
9 am - 11:30 am Showroom
 
Products & Solutions
What mobile products and services are available on the market right now? Present your own case and its customer benefits.

• Gert Lundgren, President, LAPCAD "Can your smartphone control our UAV?" A live demonstration of a Conventional wing-borne and Vertical Take Off and Landing Cargo Aircraft intended for oil platform resupply and similar missions.

• Leif Lilliehöök, Sales, Atea "Control all Your Mobile Phones Easily from a Central Point."

• Arnstein Njåstad, CEO, Nicon "Inventive Relation Communication"

• Per Åhlström, VP Sales, EstablishUS Scandinavia "Avoid the Pitfalls of the U.S. Market!"

• Jan Svensson, Key Account Manager, Enovation "Cloud Services for the Plumber"

• Kristian Sandahl, Market Manager, PocketMobile "PreCom Mobile Development Platform - for Every Mobile Solution."

• Shaun Thanki, Founder of MobileMonday Norway and head of the MoMo collaboration in Scandinavia What is Mobile Monday Scandinavia and what can we do for you?

Becoming a winner in the market
Get inspiration in how to be effecient in branding of mobile products and companies, how to succeed as a start-up company and listen to experienced business developers in the telecom and mobile services sectors.

• Beth Topolovsky, Managing Partner, Stinson Partners
• Stefan Latt, Founder, Mobility World
• Dr. Manucher Farhang, Department of Industrial Marketing and e-Commerce, Luleå University of Technology. (To be confirmed)

NFC - Near Field Communication
NFC will dramatically simplify the way consumer devices interact with one another, helping people speed connections, receive and share information and even make fast and secure payments.

• Johan Persbeck, Business Manager, Cybercom Group will demonstrate the Mobile Wallet with NFC technology.
 
 
 
 
11:30 am - 1 pm Business Matchmaking & Lunch
 
 
 
 
 
1 pm - 1:25 pm Grand Opening & Welcoming Remarks
 
• Richard Lidén, Manager, TelecomCity
• Urban Lundberg, Chairman, SACC-USA
• Anders Ahnlid, Director-General for Trade, Sweden’s Ministry for Foreign Affairs will be focusing on trade promotion in general and on initiatives and activities concerning the IT and Telecom sector in particular.
 
 
 
 
1:25 pm - 3 pm Talk Show - Setting the Stage
 
Together with well known experts from the industry we will discuss current issues and the latest trends. Keynote speakers will debate with each other and you will be able to interact directly with them and the mobile industry.
After a short recapture from Catwalk 08 and an analysis of the current state we look towards the future trends and forecasts what the world of communications might look like in 2020. What habits and needs will people have and what will the future screens and devices look like?

• Gustaf Cederström, Vice President, Radar Group
• Henrik Pålsson, Vice President & Head of Consumer Lab APAC, Ericsson will talk about the future according to Ericsson Consumer Labs.
• Erik Kruse, Strategic Marketing Business Unit Multimedia, Ericsson presents "Life in 2020. From Vision to Reality". We are moving in fast pace towards “ubiquitous Internet”. Communicating Worlds 2020 forecasts what the world of communications might look like in 2020. How will life evolve and what kind of habits and needs will people have? How will it look when you have personal services anytime, anywhere on any screen? What will the new screens and devices look like and what are the emerging services and growth areas? Fixed & mobile high speed broadband is the fundament for new innovation. But it is not just about predicting the future, the future needs to be shaped and make it happen already today.
• Richard Lidén, Manager, TelecomCity
 
 
 
 
3:15 pm - 5 pm Talk Show - Technology Trends
 
What challenges are the industry facing? This open discussion will have focus on the industry, technology and future trends. Taking part will be the national and the international mobile industry.

• Magnus Zetterberg - CTO, Telenor Sverige will talk about LTE 4G (Long Term Evolution)
• Mats Wahlström, Manager Services, Business Unit Global Services, Ericsson will talk about Transformation Programs. The current technology trend moving us into an all IP world impacts everyone in the industry in many different ways. Establishing a joint customer/vendor transformation program is one way to deal with the challenge.
• Magnus Forsbrand, Founder & CEO, Forsbrand Telecom, will talk about ”App Stores – trend or success story?”.

 
 
 
 
7 pm - 11 pm Dinner at the Fortress & The Governor's Residence
 
 
 
 
17 September
 
 
8 am - 9 am Registration & Business Matchmaking
 
 
 
 
 
9 am - 11 am The Mobile Ecosystem & Open House
 
Together with representatives from a number of major players in the industry, we will discuss issues related to the mobile ecosystem for example: Mobile devices, broadband, platforms and which operating system will dominate in the future?

• Victor Palau, Senior Release Manager, Symbian Foundation will talk about Future Platforms.
• Nikolce Stojcevski, Business Development Manager, Fujitsu will talk about the benefits of Android.
• Niclas Melin, Portfolio Marketing Business Unit Multimedia, Ericsson talks about "Mobile Broadband" Exploring the Challenges and Opportunities for Mobile Broadband beyond Flat Rate pricing models.
• Per Blysa, Business Manager, Mobile Internet Solutions, Cybercom Group will talk about how to apply User Experience to create market pull.
• Shaun Thanki, Founder of MobileMonday Norway and head of the MoMo collaboration in Scandinavia will present MoCom 2020; Future research about Future Mobile Media Services & Ecosystems.
 
 
 
 
11 am - 12 Global Markets
 
This seminar focuses on the global mobile industry and you will listen to experts and innovators in digital system security and strategic development.

• Stephen Spoonamore, CEO, ABS Materials and Serial Entrepreneur
• Johan Tullberg, CEO SignPay will talk about ”Mobile Signatures in the Future”.
• Peter Greberg, Service Planner, SonyEricsson and Ola Sandström, Senior Consultant, Cybercom Group will talk about Global Device Management – What is so exciting about upgrading 200 million devices in 140 countries?

 
 
 
 
12 - 1:30 pm Lunch & Business Matchmaking
 
 
 
 
 
1:30 pm - 4:30 pm Customer Testimonials
 
How customers use mobile services will be the base for this open discussion. Taking part will be the industry, emerging companies and customers who are successfully using mobile services in their business operations.

Some of the topics:
• Customers will present their cases
• Know your customers' needs
• How can we get more customers to use the services already available on the market?
• What´s new in the mobile industry?
 
 
 
 
4:30 pm - 5 pm WRAP UP!
 
Impressions from the two days are added together in a interactive debate. What will be discussed in Catwalk 10 and where will the mobile industry be then?
 
 
 
 
5 pm - 6 pm Business Matchmaking
 
 
 
 
 
8 pm - 1 am Cut The Wire Awards & Party
 
 
 
 
SPEAKER SLOTS IN SHOWROOM - PRODUCTS & SOLUTIONS (16 September 9 am – 11:30 am)
 
 
 
Participants are given the opportunity to present different, current topics and cases in short intervals, for example:

• What products and services are available on the market right
now? Present your case! What´s in it for the customer?
• Mobile Applications for the industry, for example Bank &
Finance, Commercial & Restaurant, Public Sector, Industry &
Energy, Telecom Supplier, Transport, Operator
You will have the possibility to be one of the speakers, at no extra cost. The positions are limited, so please notify your interest and choice of topic as soon as possib
le to:

Sven Svensson
Coordinator - Showroom - Products & Solutions
Phone: +46 (0)455 30 30 33
sven.svensson@telecomcity.org

More information is coming soon...
 
 
 
Example of topics that may occur in the debates
 
 
* When will the mobile phone be your wallet? Which use cases will be supported and which technologies will be utilized?
* Recession places new demands - How can mobile services help my business while maintaining or improving quality?
* Why doesn’t Western Europe have a functioning ecosystem around mobile services? What is missing and what needs to be done? Could we take a joint initiative?
* When should one choose a solution based on mobile clients or a fully mobile portal-based solution?
* Femto cells, Access Point Base Stations, the technology for mobile coverage in the home and office. If it is implemented, it will probably change the whole market for IT/Telecom. How does this affect people?
* Trends in location based services and mobile Internet.
* Future trends in the mobile consumer market.
* What strategic choices will the operators make - diversification or bit-pipe?
* The customer's dilemma - is it safe and how much does it cost?
* What challenges and opportunities exist with Open source?
* Mobile Internet Evolution -Will people buy another electronic device that’s larger than a cellular phone, but significantly smaller than a notebook computer?
* What operating system will dominate in the future? Google, Android, Microsoft Mobile, Symbian, Iphone, proprietary?
* Mobile device management. How can we cut costs while we still make the customers satisfied?
* What challenges and opportunities exist with Mobile Marketing?
* What distinguishes the Mobile Internet from the Internet and as the Internet from TV?
* Why have development stagnated? How come that the technology drives seems to be stronger than the implementation?
* Why don’t more customers use the services that already exist on the market?
* Why is the interest for investments in mobile services low?
* Why is it difficult to make money on mobile services?
* How can we ensure access to venture capital for mobile application companies?
* Growth during recession!
* Why is The Cloud able to grow, when everything else is shrinking?
* What is the driving force behind The Cloud?
* How does the operator work with developing countries?
* LTE - Long Term Evolution System – How will the next mobile system affect the market?
* What new solutions are possible with NFC-Near Field Communication and when will there be enough phones?
* What strategic choices will companies and governments make? – How can mobile services be used by customers and employees?
 
 
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