CSC launches U.S. advertising campaign as part of global brand repositioning
“This campaign is designed to clearly communicate what CSC stands for: global experience, industry-specific expertise, a collaborative approach and tenacious ingenuity,” said CSC’s David Booth, president of Global Sales and Marketing. “This thorough repositioning of CSC, which affects every aspect of the company, will help us achieve our ultimate goal of strengthening our brand profile over the long term.”
