Banner that leads to TelecomCity Catwalk 09.
 
 
 
Some figures from this year's event
 
 
 
Number of participants: 250
Number of 2-day participants: 167
Countries represented: 10 (Sweden, Denmark, Norway, Poland, Latvia, Lithuania, Germany, Sudi Arabia, U.S., India)
Number of exhibitors: 42
Number of matchmaking meetings: 130
Number of spontaneous meetings: about 500
Number of guests at the Fortress Dinner: 185
Number of guests at the CTWA and TC-party: 400
Average rating of Catwalk 09: 4.0 (of a possible 5)
Winners at Cut The Wire Awards 09: SJ, Sony Ericsson PayEx, Roche, GB Glace, Göteborg&Co, Södra, Finsk Hemtjänst, Tele 2
 
 
 
News clips
 
 
 
Avista product wins “Cut The Wire Award” (prlog.org)

Avista Product Wins 'Cut The Wire Award' (newswiretoday.com)

Mediaplanets tematidning Mobila Tjänster (bilaga till DN 29/9 2009)

Kontaktløs betaling via mobiltelefonen er nu virkelighed (bolagsfakta.se)

Dubbelt upp för Systeam (telekomidag.se)

Södra dubbelt belönat (woodnet.se)

SYSteam dubbel vinnare vid Sveriges största tävling för mobila tjänster - Cut the Wire awards (Privata Affärer.se)

SYSteam dubbel vinnare i tävling för mobila tjänster (Jönköping nytt.se)

Södra dubbel vinnare i Cut the Wire awards (huginonline.se)

Systeam: SYSteam dubbel vinnare vid Sveriges största tävling för mobila tjänster – Cut the Wire awards (dagensfinans.se)

SYSteam dubbel vinnare vid Sveriges största tävling för mobila tjänster – Cut the Wire awards (cicionwire.se)

SYSteam dubbel vinnare vid Sveriges största tävling för mobila tjänster – Cut the Wire awards (e24)

SYSteam dubbel vinnare vid Sveriges största tävling för mobila tjänster - Cut the Wire awards (avanza.se)

Enovation framgångsrika på Cut the Wire Awards (infrastrukturnyheter.se)

Payex får pris för mobiltjänst (helagotland.se)

"Klämpåminnelse" en vinnare (sverige.nu)

Södra Sveriges mobila tjänsteföretag kraftsamlar (Bohusläningen)

Bekämpa bröstcancer – med mobiltelefonen (Ny Teknik)

Planet på mässan kan vara framtidens paketbärare (BLT)

Telecommarnas” catwalk som sätter kunden i fokus (Sydöstan)

BRM Mobiles Facebook-applikation nomineras igen (bolagsfakta.se)

Tävlar i mobila tjänster (helagotland.se)

IT-pris till Roche för Breast Friends i mobilen (swedenBIO)

Mobil Catwalk på Marinmuseum (blekingeupplevelseindustri.se)

PAYEX FÅR PRIS FÖR MOBILTJÄNST
Gotlands Allehanda, 2009-09-19

Payex tjänst Payex Mobil utsågs till vinnare i 2009 års Cut the Wire Awards, som arrangeras av Telecom City.
- Vi har fått en bekräftelse på att vår tjänst är en helt unik och kreativ lösning, något som hela branschen talar om, säger Mikael Hellberg, ansvarig för tjänsten vid Payex.

FESTLIGT SLUT PÅ TELECOMMÖTE
Karlshamns Allehanda, 2009-09-18
Sölvesborgs-Tidningen, 2009-09-18

Telecom City Catwalk 09 avslutades i går kväll med middag och underhållning. Under kvällen utdelades priserna i Cut the Wire Awards. Bland pristagarna märktes PayEx Credit med leverantören Accumulate och tjänsten PayEx Mobil i kategorin Bank & Finans. I kategorin Telekom vann Sony Ericsson med leverantören Cybercom och tjänsten TrackID.

"TELECOMMARNAS" CATWALK SOM SÄTTER KUNDEN I FOKUS
Sydöstran, 2009-09-17

Nu pågår Telecom Citys fjärde Catwalk i Karlskrona med cirka 250 deltagare.
- Vi är unika på så sätt att det här inte är ett event där säljarna försöker överglänsa varandra i muskler inför en publik - utan en mässa nästan helt med kunden i fokus, säger Rickard Lidén, projektchef på Telecom City. Han nämner att det sällan blir några affärer här, men att det däremot tas många kontakter som senare kanske utmynnar i något fruktbart.

CATWALK FÖR FRAMTIDENS TELE- OCH DATAPRODUKTER
Blekinge Läns Tidning, 2009-09-17

Mässan för tele- och datorprodukter var en del av den stora affärsträffen Telecom City Catwalk 09. 225 deltagare hade anmält sig. Det var många skiftande idéer som framtidens produkter bjöd på.
- Vi har stora förhoppningar om att hitta intressenter för vårt flygplan för transporter av paket och last både på den civila och militära marknaden, sade Gert Lundgren, ägare av konsultföretaget Lapcad Engineering i San Diego.

ÅRETS CATWALK LOCKAR ÖVER 300 DELTAGARE
Sydöstran, 2009-09-16

Richard Lidén, projektledare för Telecom City Catwalk 09 beskriver arrangemanget som ett lokomotiv för att marknadsföra våra företag. Det är fjärde året som det arrangeras och intresset fortsätter att öka.
- Det är kunderna och konkreta lösningar för dem som är i fokus, inte tekniken, säger Richard Lidén.

VEM VINNER CUT WIRE AWARDS?
Commersen, 2009-09-16

För fjärde året i rad arrangeras tävlingen Cut The Wire Awards av Telekom City i Karlskrona. Tävlingen lockar folk från hela världen. En nyhet i år är att publiken får vara med och säga sitt i kategorin People´s Choice där omröstningen kommer att ske via SMS.
-Mobila tjänster är mycket aktuellt just nu och allt fler kommer i kontakt med tjänsterna i sin vardag. Därför tycker vi att tiden är mogen för en kategori där allmänheten får en möjlighet att berätta vilka tjänster de tycker är bra, säger Richard Lidén, projektchef på Telecom City.

FÖLJ TELECOM CITY CATWALK PÅ NÄTET
Telekom Online, 2009-09-16

I morse öppnade Telecom City ett internationellt affärsevent, Catwalk 09, med fokus på mobila tjänster. På programmet står bland annat demonstrationer av Case, tekniker och produkter, talkshows och debatter. Eventet pågår idag och imorgon.

TÄVLAR I MOBILA TJÄNSTER
Gotlands Allehanda, 2009-09-05
Payex har nu chans att ta hem ett av priserna i tävlingen Cut the wire award, en tävling som arrangeras av Telecom city. Tävlingen bygger på att det är kunden som får pris för tjänster som utvecklar branschen. Vinnarna presenteras i Karlskrona 16 till 17 september.

Redaktör till nyhetsklippen: Anders Edström, 08-507 410 00, anders.edstrom@infopaq.se
© Cision Sverige AB, 2009
 
 
 
Comments from participants
 
 
 
"I think you have done a great job with this year's agenda, it looks very exciting! Personally I also think that what you are doing is really good, and it is undoubtedly the best mobile event in Sweden this year!"

"Thanks for a good, well-conducted event even this year. Much appreciated from my part"

"I think you had done a good job with the event."

"Thanks a lot for yesterday! A good arrangement in a good atmosphere. Everyone is extremely happy and content."

"It think it was a successful event."

"Thanks for a great Catwalk event. It seemed like everyone was very happy with all activities."

"Thanks for a super event. It was great fun as well as good discussion and networking. Great evening arrangement."

"This event is very good. I think I have at least 40-50 new business cards to follow up."

"Thanks for a very good Catwalk09 arrangement, you have done a fantastic job!"

"Just wanted to thank you for a great event! I thought it was even better than last year!"

"I want to thank you all for a super fun event. And not just because we won, but because it was really nice."
 
 
 
Presentations
 
 
Download presentation from Catwalk 09
 
Showroom
"TelMe" (Arnstein Njåstad, NICON)
"Mobile Wallet" (Johan Persbeck, Cybercom Group)
"Becoming a winner in the market" (Stefan Latt, Mobility World)

Setting the Stage
"Future according to Ericsson Consumer Labs" (Henrik Pålsson, Ericsson)

Technology Trends
"LTE 4G" (Magnus Zetterberg, Telenor Sverige)

The Mobile Ecosystem
"Mobile Broadband Charging" (Niclas Melin, Ericsson) 
”How to apply User Experience to create market pull” (Per Blysa, Business Manager, Cybercom Group)

Global Markets
”Mobile Signatures in the Future” (Johan Tullberg, SignPay)
 
 
 
 
Video sequences from TelecomCity Catwalk 09 and Cut The Wire Awards 09

A No Limits Production production.  
 
 
Customer Testimonials
 
 
Session Customer Testimonials – or Mobile Jam as the interactive debate also is called - is one of the unique elements of Telecom City Catwalk.

At Moble Jam customers using mobile services in their business meets operators and providers of services in an intensive and open discussion with a focus on utility and usability. The discussions are held in plenary and in smaller groups.

The session began with a look back over the past year. What has happened since last Catwalk 09? Has there been any progress?

Yes, said the participants and listed two examples:
• Iphone has taken a giant step into the market.
• Mobile broadband has received a substantial boost leading to mobility no longer means just means mobile phones, but also mobility by computer.

During session Customer Testimonials customers enters the scene and tells the audience how they use mobile services to make their operations more efficient. First up on stadge was Marten Bring from E.ON. He said that by implement a mobile system to control their processes they have managed to lower its service times and. - Using the system EPPSU we have a fairly short time replaced the 450 000 electricity meters and always had a good control on all aspects of the process. Previously, it could happen that the works carried out were not invoiced - sums up to perhaps 800 000 SEK in six months were not invoiced. It does not happen anymore. The conversion to a mobile business has also meant that E. ON currently has a mobile strategy. - Today we are analycing which tool a new employee needs: PC, mobile phone or PocketPC? We now also investigate what other affairs can be streamlined by using a mobile phone and those that will be left in the paper world.

Anders Pettersson, President of Swedbank's internet and mobile banking said that today Swedbank’s mobile bak has more customers that uses iPhone than Nokia. Together with Telenor, TeliaSonera and Bank-ID the bank is testing, as the first Swedish bank, ID on the mobile phone. Instead of security device, customers can use their mobile phones. I a longer perpective the credit card maybee will be replaced by the mobile phone.

Karin Sundkvist, CEO of HF Advice a real estate company, said that mobile work orders drastically streamlined both the service and billing. HF Advice do maintanence of elevators. - Customers can look online where we were and if we did what we said we should do. The paperless system has definitely streamlined our service.

 
 
Talk Show report
 
 
Technology trends!
 
Magnus Zetterberg - CTO, Telenor Sverige, Mats Wahlström, Manager Services, Business Unit Global Services, Ericsson and Magnus Forsbrand, Founder & CEO, Forsbrand Telecom took the stage to talk about what challenges the industry are facing and how to come around those obstacles. Magnus Forsbrand believe that the near future will bring more complexity and that it will be important to bring product values to light and guide/educate customers in how to use this new technique and services to be able to access these benefits. "Access" is a core issue, according to Magnus Zetterberg.

- Make sure everyone has good access and we will be able to solve everything else, he says. To be able to deliver broadband to everyone who asks for it is one of our main objectives for the future, he continues.

 Mats Wahlström added yet another point of view to the discussion. He presented what importance a joint customer/vendor transformation program could have on cost efficiency, that in the end affect the company's ability to produce and offer products to the right price levels.
 
 
 
Talk Show report
 
 
Setting the Stage!
 
What is our mobile world like in 10 years? What are the main trends in the market?
Henrik Pålsson, Vice President & Head of Consumer Lab APAC, Ericsson provided a picture of the Internet and mobile telephony importance in developing countries. He argues that in these countries is not the mobility that is important – it’s being able to stay connected.

Shaun Thanki, Founder of Mobile Monday Norway, a community and knowledge arena for professionals working in the mobile industry presented a vision of how the mobile evolution until 2020 could look like.

Erik Kruse, Strategic Marketing Business Unit Multimedia, Ericsson presented "Life in 2020th From Vision to Reality". Erik Kruse compared the opportunities and habits that he had during his youth with his son. He said that ten years ago we were media consumumers. Toaday, and in the future we will be both media consumers and producers. Asia will probably be more dominant, and the key to success is knowing how to manage the media flow. Fixed and mobile high speed broadband is the foundation for new innovations and customer value is a key objective. The industry will move to standardardization which will give us general applications suitable for many devices.

The speakers' common conclusion is that it will be important to develop the right business models for these new products and services.
 
 
 
Grand opening
 
 
"You can not over estimate the importance of events like this, especially in economic crises like today".

All the main speakers at the opening ceremony of Telecom City Catwalk 09 event stressed the importance of Swedish export of ICT services and products to the U.S. as well as to the world. Gert Lundgren, chairman of the Swedish American Chamber of Commerce, said that there are both opportunities and difficulties in doing business in the United States. SACC-USA is one of the partners at this year's Catwalk event. ACC-USA is a voluntary network that helps companies from both countries to do business.

Anders Ahnlid, Director-General for Trade at the Sweden's Ministry of Foreign Affairs, pointed out that ICT is one of Sweden's most important export products.
- You can not over estimate the importance of events like this, especially in economic crises like today, he said. The Swedish exports and ICT goes mainly to the United States. Anders Anhnlid think that there are more to be done to strengthen the export of ICT. He also said that Sweden's export to the United States has declined slightly while the Swedish companies' investment in the U.S. increases.

Photo: Richard Lidén, Project Manager at Telecomcity, welcomes everyone to this year's Catwalk event.
 
 
 
Mobile Payment by Cybercom Group

In a near future you can pay larger purchases with your mobile.  
 
 
 
LAPCAD interview and short demonstration.

Demonstration og conventional wing-borne and vertical Take of and landing cargo aircraft.  
 
 
LAPCAD aircraft links
 
Links to demonstrations of hover and conventionsal landings with the LAPCAD aircraft.
 
Hover landing demonstration.

Conventional landing demonstration.
 
 
 
About TelecomCity Catwalk 09

Richard Lidén, Manager at TelecomCity tells us bout TelecomCity Catwalk 09 (in swedish).  
 
 
In partnership with: